About Our Studio

Jesse Pitela 3D Animation Studio specializes in photorealistic product 3D animation, visualization & rendering of consumer products. We also use advanced visual effects such as fluid, smoke, and particle simulations to deliver exceptional & unique product visuals.

About Jesse Pitela

Jesse is a Los Angeles-based award-winning 3D artist, filmmaker, and educator with over 10 years of CGI experience. He teaches 3D animation to over 23,000 people online and his work has been showcased by every major computer-graphics website in the world, including CGSociety, as well as recently featured by Autodesk. He’s worked on product 3D animation projects for a wide variety of global brands (Western Digital, Shutterstock) and has also created visuals that were displayed at CES 2018 & 2019 (Wafr, Naztech, Catalyst) as well as part of successful Kickstarter campaigns (Soundbrenner, RevolCam, William Painter), and social media content (Cristiano Ronaldo’s brand ROC). He has extensive visual effects background working on national commercials with established VFX studios (The Resistance VFX, ChariotDrive LA & Riotmaker) & has created a viral YouTube video with over 1 million views. He utilizes 3D animation combined with feature-film style visual effects to make his client’s products truly stand out.

A Note from Jesse

In the past few years, companies like Apple have launched their new products on YouTube with beautifully crafted videos that attract tens of millions of viewers and customers. Many of these videos, such as the launch trailer for the iPhone X, rely heavily on 3D animation to show the product in a hyper-realistic, engaging way. As a visual effects artist, I saw an opportunity to solve a problem many brands face of trying to create marketing content that is a level above the competition, but struggling to find a solution, or assuming that CGI visualization is something only a company like Apple can afford.

Software We Use

We use the Academy Award Winning renderer Vray, which was recently used to create Thanos in Avengers: Infinity War. Jesse has been using Vray for over 10 years and was recently recognized by Chaos Group (creators of Vray) as a Featured Artist on their social media channels.

What is Product 3D Animation

Product 3D Animation is a form of product marketing which utilizes a computer generated 3D model to render a sequence of images showing the product from various angles, often with the aim to highlight specific features, utilize exploded views of internal parts, or add interesting visual effects. Product rendering has been used for years by leaders in the tech industry, such as Apple, Samsung, LG, and countless others, and has become a standard for commercials, launch trailers, and social media content. It has, in fact, become so popular that full commercials often don’t feature the real product at all, and are entirely CGI. The process usually begins by obtaining the CAD 3D file of the product, then shading, lighting, animating & rendering the animation.

While the common misconception is that creating a 3D product animation is a very expensive process, it’s not the case anymore. Due to advances in computing power & access to high-end software, it’s become surprisingly affordable & even smaller companies & startups can often afford a beautiful rendered animation of their new invention.

The main advantages of 3D product rendering over traditional videography include

  • the ability to show the product from all angles without being constrained by real-world physics (a 360 spin is quite difficult to do in-camera)
  • complete control over lighting
  • ability to change shape, materials, surface details & many other parameters quickly
  • no need for crew, location, talent, expensive cameras, lights, an editor, and other personnel
  • ability to add exciting visual effects
  • get impossibly close to the product & show microscopic level of detail
  • and that’s just to name a few